Our Story

Our Story:

Founded in 1986 by husband-and-wife team Pinky and Raj, Intermarket Apparel LLC (IMA) and its flagship brand ULTRA PINK were created with a clear vision — to reinvent junior fashion through innovation, authenticity, and speed to market. At a time when the junior sportswear category had lost its vitality, the founders recognized an opportunity to reintroduce fun, confidence, and originality to everyday style.

Combining Pinky’s creative leadership in design, trend forecasting, and merchandising with Raj’s operational expertise in production and global logistics, IMA established a fully integrated fashion model — managing design, manufacturing, and distribution under one strategic framework. This structure positioned ULTRA PINK as an early pioneer of fast fashion, long before the term became industry standard.

Within its first year, ULTRA PINK surpassed $100 million in sales, setting new benchmarks for growth and agility in the apparel sector. More than a brand, ULTRA PINK represented a movement — one built on individuality, confidence, and the belief that fashion should empower self-expression.

Today, IMA continues to drive sustainable global expansion, uniting creative excellence with operational precision, and upholding its commitment to deliver trend-driven products with quality, speed, and integrity.