ULTRA PINK began in 1977 with the launch of our original label, PINKY — a fresh, fearless brand created to bring fun and confidence to everyday fashion. What started as a small idea quickly found its place in major department stores, connecting with people who loved bold style and effortless energy.

In 1986, ULTRA PINK officially took center stage. With a growing community behind us, the brand exploded in popularity — not because we followed trends, but because we set them. By the early ’90s, ULTRA PINK was being worn and loved all over the world.

Fast forward to today, and our mission hasn’t changed. We’re still all about creating fashion that feels good, looks great, and empowers you to show up as your most confident self. Inspired by decades of self-expression, ULTRA PINK continues to evolve with each new generation.

We’re not just a brand. We’re a vibe. A throwback to our roots with a modern edge — always playful, always real.